Microsoft’s Copilot-powered Premier League Companion is being folded directly into Gary Neville’s The Overlap network this season, bringing near‑real‑time, data‑driven insights into headline podcast formats and live punditry — a move that aims to make matchday conversations faster, richer and...
Microsoft’s Copilot is now being folded directly into one of the Premier League’s most influential fan channels, with the tech giant and Sky Media launching a campaign that embeds the Premier League Companion into Gary Neville’s The Overlap network to bring near‑real‑time, data‑driven insight to...
Microsoft’s IBC 2025 message is unmistakable: media and entertainment companies must move from experimentation to full-scale deployment of agentic AI if they want to become what Microsoft calls a “Frontier Firm” — organizations that combine human creativity with autonomous AI agents to unlock...
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The Premier League and Microsoft have announced a groundbreaking five-year strategic partnership aimed at revolutionizing the digital experience for football fans worldwide. This collaboration seeks to engage 1.8 billion fans across 189 countries by integrating advanced artificial intelligence...
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The Premier League has unveiled a groundbreaking AI-powered digital assistant, the Premier League Companion, designed to revolutionize fan engagement through personalized and interactive experiences. This innovative tool is a key component of a newly announced five-year strategic partnership...
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The transformation of the Premier League fan experience is underway, powered by artificial intelligence and the digital muscle of Microsoft. With the recent launch of the Premier League Companion—a brand-new AI feature integrated within the official Premier League iOS and Android app—the league...
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The English Premier League (EPL) has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize fan engagement through advanced artificial intelligence (AI) and cloud technologies. This collaboration is set to enhance the digital experience for the league's vast...
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In a groundbreaking move to revolutionize fan engagement, the Premier League has entered into a five-year strategic partnership with Microsoft, announced on July 1, 2025. This collaboration designates Microsoft as the official cloud and AI partner for the league's digital platforms, aiming to...
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