The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...
ad tech
advertiser-strategy
advertising
ai advertising
ai creativity
ai search
automation
brand safety
ctv advertising
generative ai
kokai
measurement
open web
open-internet
openpath
premium-inventory
programmatic
regulatory risk
retail-media
the-trade-desk
