pricing strategy

In a landscape teeming with ever-evolving technology, Microsoft has encountered a formidable lesson in consumer economics—overpricing AI features could prove detrimental to user adoption. With recent changes to its Copilot Pro software, Microsoft appears to be recalibrating its strategy amidst...

In a significant turn of events, Microsoft appears to have reevaluated its approach to monetizing artificial intelligence features, particularly with its Copilot Pro software. Once a standalone subscription that came at a hefty price tag of $20 per month for Microsoft 365 users, Copilot Pro has...

In a notable shift in pricing strategy, Microsoft is introducing a higher-cost subscription model for Microsoft 365 that wraps in AI enhancements, specifically the coveted Copilot functionality. This news comes amidst Microsoft's ongoing efforts to incorporate artificial intelligence into its...