pricing strategy

Microsoft’s message at the Goldman Sachs Communicopia + Technology Conference was unambiguous: the company sees Copilot — and the broader Copilot/Foundry/agent stack — as the hinge that will turn today’s productivity applications into the operating system for the AI era, but the path from...

Sony’s Helldivers 2 has crashed Xbox’s best‑seller list and — for a brief, loud moment — is outselling Microsoft’s own heavyweights on the Xbox storefront, an unusual reversal that speaks to how cross‑platform releases and live‑service economics are reshaping console competition today. The...

Microsoft’s Xbox Cloud Gaming service is officially being discussed as a candidate for a lower‑cost, more widely available tier — possibly ad‑supported — even as Microsoft simultaneously pushes forward on next‑generation hardware, AI features, and a deeper partnership with AMD that will shape...

Samsung's confirmation of the Galaxy S25 Fan Edition (FE) has generated significant anticipation among tech enthusiasts and consumers alike. Traditionally, Samsung's FE models offer a balanced mix of flagship features at a more accessible price point, and the S25 FE appears poised to continue...

Apple, Klarna, Microsoft, and emerging AI technologies continue to reshape the landscape of business technology with moves that combine strategic pricing, innovative partnerships, security imperatives, and digital transformation powered by artificial intelligence. This week’s developments...

Microsoft finds itself in hot water as UK lawmakers question its pricing and bundling strategy for Microsoft 365—a move that seemingly sidelines consumer consent in favor of enterprise-level AI innovation. A recent letter from the UK's Science, Innovation, and Technology Committee has put the...

Microsoft Fires Back at UK Regulator Over Cloud Licensing Costs In a dramatic salvo aimed at the UK’s Competition and Markets Authority (CMA), Microsoft has lashed out against the notion of regulating how it licenses its software to cloud giants like AWS and Google Cloud. The dispute centers on...

In a strategic move designed to appease European regulators, Microsoft is reportedly set to widen the price gap between its Office packages that come bundled with the Teams chat and video app and the versions sold without it. This effort comes as the tech giant seeks to avoid another heavy...

In a landscape teeming with ever-evolving technology, Microsoft has encountered a formidable lesson in consumer economics—overpricing AI features could prove detrimental to user adoption. With recent changes to its Copilot Pro software, Microsoft appears to be recalibrating its strategy amidst...

In a significant turn of events, Microsoft appears to have reevaluated its approach to monetizing artificial intelligence features, particularly with its Copilot Pro software. Once a standalone subscription that came at a hefty price tag of $20 per month for Microsoft 365 users, Copilot Pro has...

In a notable shift in pricing strategy, Microsoft is introducing a higher-cost subscription model for Microsoft 365 that wraps in AI enhancements, specifically the coveted Copilot functionality. This news comes amidst Microsoft's ongoing efforts to incorporate artificial intelligence into its...