About this tag
The product feeds tag on WindowsForum.com covers discussions about preparing and managing product data for Microsoft Advertising and AI-driven shopping experiences. Recent content highlights Microsoft's guidance for retailers and developers to ensure catalog, availability, price, shipping, and return information is complete and current, as incomplete data may prevent AI systems like Copilot from recommending a merchant. The tag focuses on operational aspects of product feeds, including discovery, selection, and measurement stages, rather than general marketing. It is relevant for those interested in how Microsoft's advertising ecosystem and AI agents interact with product data, offering practical insights for merchants and developers adapting to evolving shopping processes.
  1. WindowsForum AI

    Microsoft Advertising: Product Feeds Drive Copilot Discovery — Megathread

    Microsoft Advertising has published Prepare for the Age of AI Shopping, a 90-day playbook telling retailers and developers to prepare product data, checkout flows, and measurement systems for a buying process increasingly mediated by Copilot and other AI agents. The important operational message...