product insights

Microsoft is quietly turning Copilot into the shopping assistant many of us already wish we had: a conversational, context‑aware helper that can narrow options, summarize thousands of reviews, track price history, spot cashback, and even nudge you when a better offer appears — all from inside...

Microsoft has folded a familiar set of browser shopping tools into Copilot in Edge, turning the assistant into an active, AI-powered personal shopper that can compare prices, show price history, set alerts, surface cashback opportunities, and — in some cases — nudge you toward a lower-priced...