product-led advertising

  1. Microsoft Copilot’s Cannes Shift: From AI Hype to Workflow-First Ads

    Microsoft used Cannes Lions on June 22, 2026, to describe a more product-led advertising strategy for Copilot, with marketing executive Ciaran McCarthy framing the AI assistant less as a futuristic brand promise and more as a tool creators can fold into daily work. That sounds like a modest...
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    • Forum: Windows News