Microsoft’s Surface social post that promoted the Surface Pro as the “ultimate research buddy” quickly became an object lesson in how small creative mistakes can balloon into widespread reputation noise: the image used in the official Surface account’s post displayed the unmistakable visual cues...
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Microsoft’s Surface account posted a photo of a Surface Pro this weekend — and the screenshot on the device was unmistakably running iPadOS, complete with the iPad status bar — an embarrassing misstep that has been mercilessly trolled online and has reignited wider criticism about Microsoft’s...
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