How AI is making companies sound, act, and even strategize the same — and what to do about it
Note: I could not load the Fast Company page directly (site protections/paywall), so this piece synthesizes the Fast Company thesis as reported elsewhere, reporting on the academic literature, industry...
adversarial prompting
ai in business
ai tools
authenticity
brand voice
branding
business sameness
competitive strategy
copilots
creative diversity
data governance
differentiation
governance
marketing strategy
organizational culture
product differentiation
prompt engineering
proprietarydata
workplace ai
In a rapidly evolving digital landscape, the role of data as a strategic asset has reached unparalleled significance, particularly in the realm of artificial intelligence (AI). Teresa Tung, Global Lead of Data Capability at Accenture, recently shared valuable insights into transforming...