protocol competition

The tag protocol competition on WindowsForum covers discussions about competing standards and frameworks in technology, particularly in AI-driven commerce. Recent content examines how companies like PayPal are betting on acquisitions to lead in agentic commerce stacks, where AI assistants handle shopping flows. The tag explores how industry players such as Shopify and Google are developing protocols for agent-merchant interactions, reflecting a broader competition to define the future of e-commerce infrastructure. Topics include conversational commerce, programmatic payments, and the race to establish dominant protocols in an evolving digital marketplace.