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Publicis Media India has launched Spark Foundry India, an AI- and data-powered full-funnel media agency led by CEO Niti Kumar. The agency aims to deliver measurable growth across the entire marketing funnel, from discovery to conversion and loyalty. This move is part of Publicis Media's global restructuring and expansion of its agency architecture, with Spark Foundry positioned as a growth-focused entity. The launch reshapes the group's India operating map and emphasizes AI-driven solutions for advertisers.
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    Spark Foundry India launches AI powered full funnel media agency led by Niti Kumar

    Publicis Media’s India arm has launched Spark Foundry India — a full-funnel, AI- and data-powered media agency — and tapped Niti Kumar, a seasoned agency and media leader, as its CEO in a move that reshapes the group’s India-era operating map and doubles down on a single objective: delivering...
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