publisher economics

For two decades, Google's search box quietly defined the internet's front door — but the arrival of answer‑first AI tools such as Perplexity, ChatGPT (with browsing and memory), and Microsoft’s Copilot Search is forcing an architectural and commercial rethink of what “search” actually means...

Perplexity’s move to open its search stack to developers marks the clearest bid yet by a next‑generation “answer engine” to contest Google’s long‑standing dominance over web discovery, and it comes with a stack of technical, commercial, and legal implications that developers, publishers, and IT...

Microsoft's direction is clear: there won't be a standalone "AI browser" from Redmond — instead, Copilot is being folded deeper into Microsoft Edge, turning the browser into an AI-first, agentic assistant that acts on context, orchestrates multi-step tasks, and tightly integrates with Microsoft...

Google has quietly — and decisively — converted Chrome from a passive window onto the web into an AI-powered browsing platform by embedding Gemini throughout the browser, adding a Gemini toolbar button, an AI Mode in the omnibox, and the groundwork for agentic automation that can act on users’...

Google has quietly turned the Chrome toolbar into a direct gateway for Gemini — rolling out what the company calls the “biggest upgrade in its history,” a sweeping set of AI features that embed Gemini natively into the browser, surface an AI Mode in the address bar, and promise future “agentic”...