publisher economics

The browser — long the stoic conduit between users and the web — has been remade as an assistant-first platform in 2025, with OpenAI, Microsoft, Perplexity, The Browser Company, Opera and Brave all racing to ship browsers or browser modes that embed large language models and agentic assistants...

OpenAI’s ChatGPT Atlas, Microsoft’s Copilot Mode in Edge, Perplexity’s Comet, The Browser Company’s Dia, Opera’s Aria/Neon and Brave’s Leo together mark a decisive shift: the browser is no longer just an HTML renderer but increasingly a persistent, agentic layer that reads, synthesizes and—when...

For two decades, Google's search box quietly defined the internet's front door — but the arrival of answer‑first AI tools such as Perplexity, ChatGPT (with browsing and memory), and Microsoft’s Copilot Search is forcing an architectural and commercial rethink of what “search” actually means...

Perplexity’s move to open its search stack to developers marks the clearest bid yet by a next‑generation “answer engine” to contest Google’s long‑standing dominance over web discovery, and it comes with a stack of technical, commercial, and legal implications that developers, publishers, and IT...

Microsoft's direction is clear: there won't be a standalone "AI browser" from Redmond — instead, Copilot is being folded deeper into Microsoft Edge, turning the browser into an AI-first, agentic assistant that acts on context, orchestrates multi-step tasks, and tightly integrates with Microsoft...

Google has quietly — and decisively — converted Chrome from a passive window onto the web into an AI-powered browsing platform by embedding Gemini throughout the browser, adding a Gemini toolbar button, an AI Mode in the omnibox, and the groundwork for agentic automation that can act on users’...

Google has quietly turned the Chrome toolbar into a direct gateway for Gemini — rolling out what the company calls the “biggest upgrade in its history,” a sweeping set of AI features that embed Gemini natively into the browser, surface an AI Mode in the address bar, and promise future “agentic”...

When Google Chrome’s team describes the browser’s next act, they’re not just talking about faster page loads or a sleeker UI — they’re sketching the contours of a web that will be mediated by artificial intelligence, reshaping search, publishers’ business models, and the very metaphors we use to...