publisheranalytics

Microsoft’s Clarity has just pulled back the curtain on a persistent blind spot for publishers and site operators: a new Bot Activity dashboard that surfaces how AI crawlers, search bots, and automated agents access web content — and crucially, it does so using server-side logs rather than...

Microsoft’s new Clarity “Bot Activity” dashboardard turns what publishers long treated as background noise into measurable intelligence, and that shift matters: by surfacing verified AI crawler activity from server-side logs, Clarity gives site owners an early, actionable signal about how...

The web’s discovery plumbing is shifting under publishers’ feet: Microsoft Clarity’s new analysis shows referrals from AI assistants and large language models are growing rapidly from a very small base, and — in the publisher sample analyzed — those AI-driven referrals convert at materially...