referral traffic

Microsoft Clarity’s new analysis upends a simple volume-first view of web traffic: AI-driven referrals remain a tiny slice of visits today, but they are growing fast and — according to Clarity’s dataset — converting at substantially higher rates than traditional channels, a finding that should...

AI is no longer an optional layer on top of enterprise systems — it is actively remaking the architecture, behavior, and business case for modern ERP, turning what used to be a passive transaction ledger into a continuous, predictive decision engine that can automate work, reduce cost, and...

Microsoft’s quiet experiment with a new search experience for Bing — an “AI Search” or Copilot Search mode that replaces traditional blue links with a summary-first interface — is more than a cosmetic tweak; it’s a strategic bet that could reshape search behavior, publisher economics, and the...

Microsoft’s AI unit has shipped two first‑party foundation models — MAI‑Voice‑1 and MAI‑1‑preview — marking a clear acceleration of in‑house model development even as the company continues to integrate and promote OpenAI’s frontier models such as GPT‑5 across its product stack. The launches are...