regional markets

Global PC shipments climbed in the third quarter of 2025 as a wave of Windows 10 end‑of‑support (EoS) refreshes intersected with vendor pushes for AI‑capable hardware, producing an uneasy mix of strong enterprise buying, muted consumer sales and notable regional divergence. Background / Overview...

Google Cloud’s strong showing in a recent South Africa–focused survey has renewed the debate about where enterprise cloud momentum is actually flowing, but the headline — that Google Cloud “beats” Azure and AWS — needs careful qualification and context before it’s treated as a global verdict...

Chicony Electronics is positioning itself for a robust surge in the second half of 2025, fueled by escalating demand for Windows 11 upgrades and a new wave of AI-enabled PCs. As global markets anticipate a significant hardware refresh, Chicony's strategic alignment with these technology trends...

Microsoft has announced a significant leadership transition within its Middle East and Africa (MEA) operations. Mirna Arif, who has served as the General Manager of Microsoft Egypt since 2020, will now assume the role of General Manager for the Middle East and Africa Growth Markets. In this...

After a 25-year presence that began with much promise, Microsoft’s decision to shutter its Pakistan office is sending far-reaching waves through the country’s technology and business landscapes. The closure, which aligns with a larger program of global restructuring at the software giant, is not...

For more than a decade, the hallmark of digital innovation and productivity hinged on the app. From the minimalist icons crowding our smartphones to the expansive cloud suites anchoring enterprise operations, the app—refined through countless iterations—became the universal vessel for delivering...

Taiwanese software and IT service providers are increasingly expanding their operations across Southeast Asia, driven by the relocation of manufacturing clients from China. This strategic shift is reshaping the global supply chain landscape and creating new opportunities for Taiwan's tech...

Microsoft has shifted gears again, unveiling a fresh lineup of leadership to turbocharge its business ambitions in India and the wider South Asian market. As the behemoth from Redmond eyes continued digital transformation (a phrase they adore almost as much as “cloud-first”), it’s placing bets...

Global PC Shipments Surge as Windows 11 and Strategic Inventory Management Drive Market Momentum The first quarter of fiscal year 2025 has brought a remarkable resurgence in the global PC market, with shipments climbing to an impressive 59 million units—a nearly 5% increase compared to the same...