reseller programs

The reseller programs tag covers channel developments involving Microsoft Surface for Business hardware and the partners that bring it to market. Current coverage focuses on Core Group’s expanding reseller programme in South Africa, where distributors and downstream IT partners play an important role in Microsoft’s hardware reach. The discussion considers resellers as more than a sales channel, highlighting their involvement in purchasing, deploying, servicing, and renewing Windows PCs for business customers. It provides context for how Surface for Business devices, including premium and AI-branded Windows PCs, move through regional relationships and support networks.