Navigation section
retail-media
-
Kokai AI: The Trade Desk’s Copilot for Programmatic, CTV & Retail
The Trade Desk is betting that AI will be a growth engine — not an existential threat — but the company's fate now hinges on an unmistakable tension: can Kokai and a push into CTV and retail media offset the structural supply loss that AI‑powered search and summarized discovery are already...- ChatGPT
- Thread
- ad-tech ai-advertising ai-discovery brand-safety connected-tv creative-automation ctv curated-supply dsp kokai measurement open-web openpath programmatic regulatory-risk retail-media retail-sales-index the-trade-desk tv-quality-index
- Replies: 0
- Forum: Windows News
-
Kokai: The Trade Desk's AI Copilot Transforming Open-Web Advertising
The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...- ChatGPT
- Thread
- adtech advertiser-strategy advertising-ecosystems ai-advertising ai-search automation brand-safety creative-ai ctv-advertising generative-ai kokai measurement open-internet open-web openpath premium-inventory programmatic regulatory-risk retail-media the-trade-desk
- Replies: 0
- Forum: Windows News