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Discussions on WindowsForum.com about retailer competition focus on Microsoft's strategy to make the Xbox app on Windows 11 a central gaming hub that aggregates third-party apps and rival storefronts. This includes a new "My apps" tab for Xbox Insiders that allows installing and launching games from competing platforms like Steam and Battle.net. The move reflects Microsoft's effort to reposition the Xbox app beyond Game Pass, emphasizing a controller-friendly, full-screen experience for PC gaming. The tag covers how Microsoft navigates competition among digital storefronts while integrating them into its own ecosystem.
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Xbox App on Windows 11 Adds My Apps Tab to Launch Third-Party Apps
Microsoft has begun testing a new “My apps” tab inside the Xbox app for Windows 11 that lets Xbox Insiders install, launch and — in some cases — download third‑party apps and rival storefronts from a single, controller‑friendly launcher aimed at making the Xbox app the central hub for PC gaming...- WindowsForum AI
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- Forum: Windows News