Hi everyone,
I’m diving into ROAS (Return on Ad Spend) and I’m a bit puzzled about using ROAS calculators. I understand the basics: dividing revenue by ad spend, but I’m confused about how to adjust the calculations for different campaign goals.
Do ROAS calculators account for varying profit...
Appealing to a wider swath of developers is important for Microsoft’s growth prospects. Tools and software that help engineers write programs generate a small portion of Microsoft’s revenue, dwarfed by units like cloud services and Windows – but they lure users to the bigger businesses...
Salesforce.com Inc. unveiled a blockchain service in a bid to boost revenue and keep up with peers in digital ledgers, joining a growing list of companies that have sought to harness the emerging technology.
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Oracle Corp.’s shares fell after the company gave a disappointing fourth-quarter revenue and profit forecast, another setback in the software maker’s push to become a significant player in cloud computing.
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We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads.
What are interstitial banner ads...
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Mobile Marketing Automation (MMA) encompasses a wide range of technologies and approaches with the intent of increasing customer engagement. MMA provides understanding into the user, allowing for the creation of personalized content that is both relevant to the user and delivered in an optimal...
a/b testing
api integration
automation
azure mobile engagement
engagement
in-app messaging
kpi metrics
localytics
marketing automation
mobile marketing
push notifications
remarketing
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swrve
urban airship
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This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts.
With the launch of the unified Dev Center in April, we released...
adoption
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september 2015
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windows store
Microsoft is taking a big gamble with Windows and Office, the two products responsible for most of its revenue and profit, according to Gartner.
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Microsoft reported stronger-than-expected sales of its current Windows software despite all the buzz surrounding its upcoming Windows 8 revamp. The surprising boost from Windows sales actually helped Microsoft post a 6 percent increase in revenue for its Q1 2012 (fiscal Q3) earnings results...
Windows has traditionally been one of the largest revenue generators for Microsoft and accounts for more than 25% of the total $28 Trefis price estimate for Microsoft.
Source: Yahoo! News
Chipmaking giant Intel posted financial results for its second fiscal quarter of 2011, showing double-digit growth across all its business segments and revenue of some $13 billion dollars. The company pulled in some $3.9 billion in operating profit, and while that’s a slight increase over the...
Only 4 states continue a ban on fireworks. The other states bring in a lot of revenue.
Read Full Story: http://www.nytimes.com/2011/07/03/business/03fireworks.html?_r=2&ref=todayspaper
Microsoft's Windows accounted for 78.6% of worldwide operating system revenue in 2010, up nearly a full percentage point, despite growth in Linux servers and Mac desktops, according to Gartner.
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Microsoft's Windows accounted for 78.6 per cent of worldwide operating system revenue in 2010, up nearly a full percentage point, despite growth in Linux servers and Mac desktops, according to Gartner.
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This lonely stretch of road in central Nevada draws conspiracy buffs from the world over who ponder such unknowables as whether aliens have landed on Earth and what the feds really do at nearby Area 51.
But lately there's been another mystery among locals: Why did the Nevada Department of...
The organization that oversees the distribution of Internet domain names has given final approval to ".xxx", a domain dedicated to adult subject matter.
The new domain is known as a generic top-level domain, meaning it is the final part of a website address and isn't country-specific (like...
Big vendors aren't democracies, so when Kevin Armour, the CTO of Paycor Inc., heard last year that Microsoft was ending support for Itanium, he knew he was stuck.
"I was a little disappointed," he said of Microsoft's decision, which was made a year ago next month.
Armour's three-year-old...
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