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robots.txt governance

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Discussions on WindowsForum.com about robots.txt governance focus on Microsoft's push for publishers to make websites legible to AI crawlers rather than blocking them. The debate centers on balancing site control with AI-driven discovery, where blocking bots risks losing visibility. Key themes include the need for clear robots.txt policies that allow AI access while protecting content, and the evolving role of governance in managing crawler behavior. The conversation highlights tensions between traditional bot blocking and emerging AI search paradigms, with Microsoft advocating for open access to ensure sites remain discoverable in AI-powered search results.
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    Microsoft Urges Publishers to Make Sites AI-Legible, Not Bot-Blocked

    Microsoft is urging publishers and retailers to stop treating AI crawlers as intruders and start making their sites readable to bots, after Nikhil Kolar, Microsoft AI’s vice president of publisher product, argued at AdExchanger’s Programmatic AI event in Las Vegas that blocking agents risks...
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    • agentic web ai crawlers ai crawling content licensing copilot discovery publisher licensing robots.txt governance robots.txt strategy
    • Replies: 1
    • Forum: Windows News
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