robots.txt strategy

This tag covers discussions about robots.txt strategy, particularly in the context of Microsoft's push for publishers to make their sites legible to AI crawlers rather than blocking them. Content explores the tension between protecting content and enabling AI-driven discovery, with Microsoft arguing that blocking bots risks disappearing from search and recommendation systems. The tag focuses on how site owners can configure robots.txt to balance visibility, control, and traffic in an era where AI agents increasingly crawl the web. It is relevant for webmasters, SEO professionals, and publishers evaluating their crawl policies.