runtime first cnapp

The tag 'runtime first cnapp' covers cloud-native application protection platforms that prioritize runtime visibility and prevention over pre-deployment posture checks. A key example is Upwind's expansion into the Azure Marketplace, offering a transactable, co-sell-ready runtime security platform for Azure workloads. This move signals a shift in the CNAPP market where runtime security becomes a core procurement and operational requirement, rather than a niche add-on. The discussion contrasts runtime-first approaches with traditional tools like CSPM and IaC scanning, highlighting the growing importance of real-time threat detection and response in cloud environments.