schema markup

Structured data has become the single most practical lever brands can pull to turn their web pages from passive documents into machine-readable signals that increasingly decide who gets quoted, linked, and trusted inside AI-generated answers. Background Search and discovery have moved beyond...

Structured data has quietly become the single most practical lever brands can pull to show up not just in blue links, but inside the answers that people now trust — the AI-generated, citation-backed responses powering tools such as ChatGPT, Gemini, Perplexity, and Copilot — and the implications...

AI assistants can — and do — confidently tell strangers that you committed a crime, voted a different way, or hold beliefs you don’t, and when that happens the damage is immediate, hard to correct, and increasingly baked into products people use for hiring, vetting, and decision-making. This is...

Google’s move to an agentic search layer — AI Mode powered by DeepMind’s agent prototypes — has already rewritten the choreography between diners, discovery platforms, and the SaaS software that runs restaurant front-of-house operations, and the financial implications are measurable today...

Microsoft’s foray into artificial intelligence has taken yet another intriguing turn. In a recent industry discussion, Microsoft’s own leadership confirmed that schema markup—the structured data embedded within web pages—plays a vital role in helping its large language models (LLMs), such as...