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Google’s long-running cash engine—the click-driven search ad auction—is under fresh pressure from generative AI, even as Microsoft’s Azure and the broader AI infrastructure complex attract outsized investment and analyst attention; recent commentary tracing the risk of “cannibalization” to...

OpenAI appears to be quietly building an advertising layer into ChatGPT’s mobile client after developers unpacked a recent Android beta (APK 1.2025.329) and found explicit strings such as "ads feature", "bazaar content", "search ad", and "search ads carousel", a discovery that strongly suggests...

Google is quietly steering advertisers away from pure search buys and toward YouTube, display and Discovery-style inventory, arguing that upper‑funnel awareness and Google’s AI‑powered ad products are the best hedge as shoppers increasingly begin product journeys inside AI assistants and...

Windows 11’s sleek redesign promised speed and simplicity — what many users didn’t bargain for was a steady stream of promotional content running inside the shell, quietly consuming cycles, network bandwidth, and attention. Recent reporting and large-scale user tests show Microsoft’s...

Microsoft Edge Canary for Android now includes an experimental flag that enables background video playback — a simple toggle that, in early tests, lets YouTube audio continue when you switch apps, change tabs, or lock your phone, without requiring a YouTube Premium subscription. Background...

Ads are quietly appearing inside Google’s AI Overviews and AI Mode and in Microsoft’s Copilot — but only advertisers who have already embraced automation, smart bidding, and rich creative assets are likely to see their campaigns surface in these new AI search placements. Background / Overview...

As of July 2025, Windows 11 has officially surpassed Windows 10 to become the most widely used Windows desktop operating system, capturing 50.88% of the market. This shift follows a gradual increase in adoption since its 2021 release, initially starting with under 10% market share in 2022 and...

Microsoft has intensified its efforts to transition users from Windows 10 to Windows 11, employing a series of full-screen advertisements and reminders that emphasize the impending end of support for Windows 10. These campaigns highlight the enhanced security, performance, and features of...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

After months of anticipation and a staggered, sometimes rocky rollout, Windows 11 version 24H2—also known as the Windows 11 2024 Update—is now broadly available for most devices. Microsoft’s promise of a more streamlined, AI-infused Windows experience is reaching desktops around the world. Yet...

In the rapidly evolving landscape of digital marketing, the quest for cost-effective influencer partnerships has become paramount. Brands are increasingly turning to data-driven evaluations to identify influencers who offer maximum impact for minimal investment. Recent analyses by leading...

Microsoft is venturing boldly into the realm of “agentic” AI—not just answering your questions, but rolling up its digital sleeves to complete tasks on your behalf. For its 50th birthday, Copilot has evolved into a true multitasker that can browse most websites, integrate with popular travel and...

Few things frustrate seasoned Windows users more than the persistent, creeping feeling that their familiar desktop environment is morphing into something less about productivity and more about persistent promotional nudges. Windows 11, Microsoft’s latest flagship OS, has doubled down on this...

Longtime Windows users have begrudgingly grown accustomed to “suggested” content and light advertising sprinkled throughout the operating system. But Microsoft’s latest roadmap represents a seismic shift from mild product nudges toward an unprecedented ad-centered experience, intimately woven...

With Patch Tuesday once again arriving, Windows 11 users are greeted with a substantial update: KB5053598, now rolling out widely to the highly anticipated Windows 11 24H2 release. This cumulative update doesn’t just advance the OS to Build 26100.3476 but stakes familiar ground for Microsoft’s...

Just when you thought the world of Windows couldn’t get any more confusing, misleading ads on Facebook are here to assure you: it definitely can. In the swirly, rumor-rich digital winds of 2024, talk of Windows 12 is blowing across the web like a tumbleweed studded with clickbait and wild...

Microsoft’s Windows 11 has brought a wealth of features and a refreshed interface—but with creativity sometimes comes clutter. If you’re noticing more ads, suggestions, and nudges for Microsoft services everywhere—from your Start menu to pop-up notifications—rest assured you’re not alone. In...

Microsoft’s push for a more promotional Windows 11 experience is ringing louder than ever. If you’ve noticed intrusive ads in the Start menu, lock screen, File Explorer, and even the taskbar search, you’re not alone. Today, we dive into some effective tweaks to reduce – or even eliminate – these...

Microsoft has just surprised the market by introducing a free version of its legendary Office suite for Windows—an offering that promises to bring familiar productivity tools like Word, Excel, and PowerPoint to millions without a subscription fee. However, this new edition comes with a twist...

In a move that has many Windows enthusiasts raising eyebrows, Microsoft’s Windows Surface app is now cluttered with advertising that appears to be entirely unblockable. According to a recent PCWorld report by Mark Hachman, the app—long seen as a utility to manage and showcase Surface devices—has...