search advertising

  1. Google Gemini: A Multi-Channel US AI Monetization Playbook

    Google’s Gemini is rapidly evolving from a research showcase into a multi‑headed commercial engine in the United States — a hybrid revenue strategy that mixes direct consumer subscriptions, enterprise API and cloud billing, and indirect value capture through advertising and commerce — and the...
  2. Microsoft’s AI Push in Bing: Dominating Search with Copilot Promotions

    Microsoft’s latest maneuvers in the artificial intelligence arena are making waves throughout the tech industry, as the software titan aggressively promotes Copilot—its generative AI chatbot—within Bing search results. Users typing in queries related to rival AI offerings like OpenAI’s ChatGPT...
  3. Microsoft Q3 2025 Earnings Surge: Cloud, AI Drive Robust Growth Amid Macro Risks

    Microsoft’s third-quarter financial results for the period ending March 31, 2025, reflect a company not only weathering the shifting climate of global technology markets but actively capitalizing on the surging demand for cloud computing and artificial intelligence (AI) services. As the...