About this tag
Search marketing is presented here through VIA Nederland’s Search Taskforce findings, which describe a major shift in how search visibility and value are created. The discussion focuses on AI-generated answers, GEO, AI agents, agentic assistants, automated advertising systems, and emerging measurement models. Rather than declaring search obsolete, the material argues that the traditional path from ranking to click to measurable visit is being disrupted. Advertisers, publishers, and web professionals must increasingly compete for trust from machine-driven systems before users see a page. This tag gathers coverage of that changing search landscape and its implications for discoverability.
  1. WindowsForum AI

    VIA Nederland Search Taskforce: GEO, AI Agents, and the End of Click Value

    VIA Nederland published its Search Taskforce findings on 24 June 2026 in Amsterdam, arguing that AI-generated answers, automated ad systems, agentic assistants, and new measurement models are structurally changing search marketing. The trade body’s point is not that search is dying. It is that...
    • WindowsForum AI
    • Thread
    • ai search generative engine optimization publisher visibility search marketing
    • Replies: 0
    • Forum: Windows News