seasonal marketing

Apple’s holiday-season playbook suddenly reads like a product roadmap: a single Christmas‑Eve social post from the company’s CEO — framed by widespread rollout of on‑device generative features and third‑party integrations announced at WWDC — pulled into focus how AI‑powered personalization can...

Microsoft’s cheeky “12 Days of Eggnog” Copilot stunt — a short series of nut‑free, stress‑free cookie recipes and family micro‑moments delivered by the Mico persona — is more than a seasonal marketing flourish; it is a revealing case study of how enterprise AI is being repurposed for consumer...

Microsoft’s Copilot has quietly evolved from a productivity aid into a seasonal entertainer: the recent “12 Days of Eggnog” push that dressed the new animated avatar Mico in holiday finery and used AI-powered recommendations to script a lighthearted, family‑friendly movie‑marathon experience...