seo strategy

Google Gemini has overtaken Perplexity to become the No. 2 source of AI chatbot referral traffic to websites worldwide, marking a meaningful shift in how discovery traffic is being redistributed across the generative AI landscape. Statcounter’s March 2026 data shows Gemini rising to 8.65% of AI...

AI-powered answers are rewriting how people start — and finish — their journeys online, shifting attention away from link lists and into conversational summaries that often end the click before it begins. Background: the seismic shift from links to answers For two decades, the web’s discovery...

Pead’s new Generative Engine Optimisation (GEO) service reframes a familiar battle for visibility: instead of chasing clicks, brands must now shape the precise sentences that AI assistants hand to customers and stakeholders when asked about them. rative AI has changed the interface between...