seo strategy

  1. Gemini Overtakes Perplexity as #2 AI Referral Source (Statcounter March 2026)

    Google Gemini has overtaken Perplexity to become the No. 2 source of AI chatbot referral traffic to websites worldwide, marking a meaningful shift in how discovery traffic is being redistributed across the generative AI landscape. Statcounter’s March 2026 data shows Gemini rising to 8.65% of AI...
  2. AI Answers Rewriting Discovery: What It Means for SEO and Publishers

    AI-powered answers are rewriting how people start — and finish — their journeys online, shifting attention away from link lists and into conversational summaries that often end the click before it begins. Background: the seismic shift from links to answers For two decades, the web’s discovery...
  3. GEO and AEO: Reframing Brand Visibility in AI Generated Answers

    Pead’s new Generative Engine Optimisation (GEO) service reframes a familiar battle for visibility: instead of chasing clicks, brands must now shape the precise sentences that AI assistants hand to customers and stakeholders when asked about them. rative AI has changed the interface between...