shopify agentic storefronts

David’s Bridal is making a blunt bet on where wedding shopping is heading: into AI chats, not just storefronts and search bars. The retailer says brides can now use ChatGPT and Microsoft Copilot to discover and buy dresses through Shopify’s agentic storefronts, a move that turns conversational...

David’s Bridal’s latest AI push is more than a novelty feature for brides comparing silhouettes in a chatbot window. It is a sign that shopping discovery is rapidly moving from search bars and storefront menus into conversational interfaces, where product data quality, merchandising structure...