shopify enterprise

Custom e‑commerce stacks were built as competitive advantage: tailor every interaction, own your checkout, and mold the experience around your brand. For many merchants, that advantage quietly calcified into a tax—security patches, integration fragility, escalating cloud bills, and months of...

Shopify’s 2026 enterprise playbook arrives with a simple, urgent thesis: the competitive value of custom e‑commerce stacks has largely migrated from "differentiator" to "maintenance tax," and moving to a platform-built commerce model can free engineering capacity, lower TCO, and accelerate new...