shopify nrf 2026

  1. Universal Commerce Protocol and Agentic Storefronts: A New Era for AI Shopping

    Shopify and Google’s joint push around a new open standard — the Universal Commerce Protocol (UCP) — and Shopify’s concurrent rollout of Agentic Storefronts and an expanded Shopify Catalog mark a decisive moment in the evolution of conversational commerce. The announcements position UCP as the...