shopify platform

Shopify’s argument is blunt and familiar: if your development team is spending months on plugin updates, security patches, and checkout regressions, you didn’t hire them to maintain plumbing—you hired them to build growth. That framing sits at the center of a broader pitch: move off bespoke or...

Shopify’s move to put commerce directly inside AI conversations is more than a marketing line — it’s an architectural bet that the next major retail surface will be agentic, not merely browser-based, and that merchants need a unified plumbing layer to survive and thrive when assistants can buy...