Ralph Lauren has rolled out Ask Ralph, a conversational AI stylist embedded in the brand's mobile app, delivering head-to-toe, shoppable outfit recommendations that the company says are personalized to users’ prompts and drawn from live inventory. Launched on September 9, 2025, and built in...
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
Ralph Lauren has launched a branded conversational shopping assistant — Ask Ralph — inside its U.S. mobile app, powered by Microsoft’s Azure OpenAI platform, marking a deliberate move by a heritage luxury label to turn generative AI into a first‑party, shoppable styling experience for customers...
Ralph Lauren has quietly embedded a branded AI stylist into its mobile app — Ask Ralph — a conversational, shoppable assistant developed with Microsoft on the Azure OpenAI platform that delivers brand‑curated, head‑to‑toe outfit recommendations and in‑app purchase actions to U.S. shoppers...