Ralph Lauren has launched a branded conversational shopping assistant — Ask Ralph — inside its U.S. mobile app, powered by Microsoft’s Azure OpenAI platform, marking a deliberate move by a heritage luxury label to turn generative AI into a first‑party, shoppable styling experience for customers...
ai stylist
ask ralph
azure openai
brand first ai
catalog grounding
conversational shopping
data portability
first party data
in app shopping
luxury retail tech
microsoft retail copilot
personalization privacy
ralphlauren
shoppableoutfits
visual commerce
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...