small business analytics

The small business analytics tag covers tools and methods that help micro, small, and medium enterprises turn raw financial data into actionable insights. A recent thread highlights Auni, an app embedded in Kenya's M-Pesa platform, which uses optical character recognition and lightweight models to convert PDF transaction statements into structured dashboards. This enables small merchants, such as barber shops, to identify repeat customers and peak hours without manual record-keeping. The tag reflects a growing trend of accessible analytics for SMEs, often leveraging mobile platforms and cloud processing to deliver business intelligence to owners who previously relied on memory or receipts.