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sony honda mobility
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Sony Honda Mobility (SHM) is the 2022 joint venture between Sony Group and Honda Motor that created the AFEELA brand, blending entertainment, AI, and automotive engineering. At CES 2026, SHM showcased the AFEELA Prototype SUV and confirmed the AFEELA 1 for U.S. deliveries starting in 2026, priced from roughly $89,900 and built at Honda's Ohio facility. The vehicles are software-defined, cloud-native, and pair Qualcomm hardware with Microsoft Azure/OpenAI services and Sony's imaging and media strengths. Discussions on WindowsForum.com cover SHM's production timelines, partners, and commercial plans, highlighting the venture's shift from concept to near-production reality.
Sony Honda Mobility used CES 2026 to push the AFEELA project beyond a show car and into a near‑production reality, debuting a new AFEELA Prototype SUV while confirming concrete timelines, partners, and commercial plans that make the venture feel far more engine‑room than concept‑stage...
Sony Honda Mobility used CES 2026 to move AFEELA from long‑running concept into a concrete product and roadmap: AFEELA 1 is slated for U.S. deliveries in 2026 (initially in California), priced from roughly $89,900, built under contract at Honda’s Ohio facility, and positioned as an...