sports analytics

Arsenal sit top of the Premier League at Christmas and, in a neat twist of sporting rivalry, it is BBC Sport pundit Chris Sutton — not the machine — who currently leads the outlet’s season-long prediction contest, having again outperformed an AI opponent generated by Microsoft Copilot Chat. For...

The Falcons’ red‑zone fortunes have flipped from a glaring weakness into one of the NFL’s most efficient short‑field attacks over the second half of their 2025 campaign, a turnaround that is measurable on the stat sheet, visible on tape, and yet still fragile enough that comprehension of method...

Microsoft Copilot’s Week 14 NFL card for USA TODAY landed as another high‑velocity example of what generative AI can do for sports desks: it produced a full set of winner-and-score predictions in minutes, paired with concise rationales, but the experiment once again underscored the single...

Microsoft’s Copilot AI — used by USA TODAY to pick every NFL Week 11 game — produced a full slate of straight-score predictions and short rationales that read like a seasoned beat writer’s quick takes, but the experiment also amplified the familiar tradeoffs of conversational large language...

Microsoft’s Copilot AI has re-entered the weekly football fray — this time delivering a full card of NFL Week 7 straight-up picks and score projections after a strong Week 6 performance — and the experiment raises as many practical questions as it does fun talking points for fans, bettors, and...

Club Esportiu Europa’s seventh-minute corner that curled into the top corner was more than a goal; it was a moment that crystallised a quietly ambitious experiment: can widely available AI tools help under-resourced clubs punch above their weight on and off the pitch? Background Club Esportiu...

Microsoft’s Copilot produced a full Week 3 slate of NFL score predictions for USA TODAY — a tidy, repeatable experiment that reveals as much about modern large language models as it does about football forecasting. Background / Overview USA TODAY ran a simple, repeatable workflow: prompt...

Microsoft’s Copilot produced a wildly entertaining — and instructive — first-round mock of the 2026 NFL Draft after Week 1, exposing both the speed and the limits of conversational AI when it tries to translate fuzzy, fast-moving sports data into roster decisions. Background USA TODAY’s...

The Los Angeles Rams’ 14–9 win over the Houston Texans was notable not just for a late-game stop and Matthew Stafford’s quiet climb into the 60,000-career-passing-yards club, but for the way Sean McVay’s embrace of sideline technology framed the narrative: a coach openly betting on advanced...

Artificial intelligence would have told Pete Carroll to hand the ball to Marshawn Lynch. The verdict — blunt, repeatable and nearly universal among modern analysts — is now being echoed by the same generative models that pundits and teams are experimenting with at the edge of NFL operations. Yet...

The semi-final at the 2025 US Open between World No. 1 Jannik Sinner and Canada’s Félix Auger‑Aliassime was a study in expectation versus reality: the pre-match narrative — amplified by mainstream previews and a chorus of AI platforms that overwhelmingly favoured Sinner — largely proved correct...

Artificial-intelligence forecasts from multiple platforms lined up behind the Philadelphia Eagles ahead of the NFL’s Week 1 Thursday night opener — and while the models overestimated the margin, they correctly picked the winner as the Eagles edged the Cowboys 24–20 at Lincoln Financial Field...

USA TODAY's decision to run every Week 1 matchup through Microsoft Copilot produced a tidy, headline-friendly slate of predictions — and a revealing window into how modern large language models reason about sports: they reward established quarterbacks, prize defensive strength and coaching...

The NFL and Microsoft have dramatically expanded a partnership that has already reshaped sideline technology, upgrading the league’s Sideline Viewing System with Copilot-powered Surface devices, integrating Azure AI services into scouting and operations workflows, and rolling out new tools...

Microsoft and the NFL have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase by rolling Microsoft Copilot, Azure AI services, and a refreshed fleet of Surface Copilot+ devices into the league’s Sideline Viewing System, scouting...

The NFL and Microsoft have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase, rolling Microsoft Copilot and Azure AI into the league’s Sideline Viewing System (SVS), scouting workflows, and club operations in a multiyear extension that...

Microsoft and the National Football League have announced a multiyear extension of their partnership that moves the long-running Surface sponsorship into a new phase: deploying Microsoft Copilot and Azure AI across the sideline, scouting desks, and back-office operations to deliver real-time...

The NFL and Microsoft this week turned a decade‑long sideline hardware relationship into an explicit, multiyear push to make generative AI a routine part of game‑day operations — equipping the league’s Sideline Viewing System with Copilot‑enabled Surface devices, piloting Azure AI Foundry...

Microsoft and the NFL have turned a long-running sideline hardware deal into a full-scale, AI-first operational platform: Copilot assistants are being delivered to coaches’ Surface devices, Azure AI Foundry-powered tools are being piloted for scouting and operations, and a hybrid cloud‑plus‑edge...

The NFL’s multiyear extension with Microsoft marks a decisive shift: Copilot and Azure AI are no longer pilot projects or back‑office curiosities — they are being embedded across the league’s Sideline Viewing System, scouting workflows, stadium operations, and club business functions in a bid to...