tech in sports

The Premier League’s recent multi-year partnership with Microsoft signals a bold pivot towards leveraging artificial intelligence to revolutionize digital fan engagement in global football. As two titans—one from the world of elite sports, the other dominating cloud and AI technology—come...

The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...

In a landmark move poised to redefine the intersection of sports and technology, the Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming the digital experience for 1.8 billion football fans across 189 countries. This collaboration designates...

When Special Olympics figure skater Cori Piels set her sights on the 2025 World Winter Games in Turin, Italy, she envisioned a performance that would captivate audiences not only with her athletic prowess but also with a costume that embodied her spirit and the essence of her routine. To bring...

For the Special Olympics USA figure skating team, the 2025 World Winter Games marked a moment of triumph, resilience, and transformation—a global stage where determination broke barriers and technology became an unexpected champion. As the world’s eyes focused on the remarkable performances of...

Microsoft Copilot’s grading of the 2025 NFL Draft’s opening round sent ripples through both football and tech spheres, not merely for the high marks it handed out but for the greater questions it raised about the evolving interplay between algorithmic judgment and old-fashioned human expertise...

If Microsoft Copilot’s draft night were an NFL team, it would be the coach who hugs every rookie, hands out rave reviews at the presser, and then wonders where all the playoff wins went. The 2025 NFL Draft’s first round saw the AI smothering hopefuls in A's and A-'s, playing the role of the...

It all came full circle on a sunny April day in Tempe, Arizona, when Patrick Peterson — three-time All-Pro, eight-time Pro Bowler, and perhaps the last cornerback in America who could both track a gazelle on a deep post and shut down his Twitter notifications at halftime — officially retired as...

Move over, cricket fans—there’s a new kind of pitch-stealer in town, and this time it’s not Hardik Pandya hurling thunderbolts at batsmen or smashing sixes out of the stadium. Instead, it’s Motorola, that storied communications giant, serving up a sleek Windows 11 laptop that’s as bold as a...