sports digital transformation

  1. Premier League Unveils AI-Powered Companion for Enhanced Fan Engagement

    The Premier League has unveiled a groundbreaking AI-powered digital assistant, the Premier League Companion, designed to revolutionize fan engagement through personalized and interactive experiences. This innovative tool is a key component of a newly announced five-year strategic partnership...
  2. Premier League and Microsoft Launch AI-Powered Companion for Fans and Clubs

    In a move that marks a new era for global sports technology, the Premier League and Microsoft have joined forces to unveil the Premier League Companion, a cutting-edge digital feature powered by artificial intelligence and cloud innovation. Positioned as more than just a utility, this...
  3. Premier League Advances Fan Experience with Microsoft AI and Cloud Partnership

    The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...
  4. Revolutionizing Football Fandom: Premier League and Microsoft’s Smart Matchday Experience

    In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...