sports digital transformation

TCU quarterback Josh Hoover stepped to the podium at Big 12 Football Media Days with a confident demeanor and a fresh wave of optimism, emblematic of the transformation underway both within the Horned Frogs’ football program and across the broader collegiate sports landscape. The annual event...

The arrival of Scott Satterfield at Cincinnati triggered both optimism and scrutiny as the Bearcats prepared to navigate their inaugural season in the restructured Big 12. Conversations intensified at the recent Big 12 Football Media Days, an event powered by technology from Microsoft Copilot...

The Premier League has unveiled a groundbreaking AI-powered digital assistant, the Premier League Companion, designed to revolutionize fan engagement through personalized and interactive experiences. This innovative tool is a key component of a newly announced five-year strategic partnership...

The Premier League has embarked on a transformative journey by entering into a five-year strategic partnership with Microsoft, aiming to revolutionize the football experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the League...

In a move that marks a new era for global sports technology, the Premier League and Microsoft have joined forces to unveil the Premier League Companion, a cutting-edge digital feature powered by artificial intelligence and cloud innovation. Positioned as more than just a utility, this...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize fan engagement through advanced artificial intelligence (AI) technologies. This collaboration designates Microsoft as the official cloud and AI partner for the Premier...

Fans across the world are no strangers to the power of football to unite cultures and communities — and now, thanks to a landmark partnership between the Premier League and Microsoft, the world’s most-watched football league is aiming to bring that sense of connection to digital experiences on a...

The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...

The Premier League has embarked on a transformative journey by partnering with Microsoft in a five-year strategic alliance aimed at revolutionizing fan engagement through artificial intelligence (AI). This collaboration designates Microsoft as the official cloud and AI partner for the league...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize fan engagement through advanced artificial intelligence (AI) and cloud technologies. This collaboration designates Microsoft as the official cloud and AI partner for the...

In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...

Four AIs walk into a draft war room—a massive digital cloud overhanging the NFL’s annual festival of hope, hype, and, inevitably, heartbreak. Marching Bots and Mock Drafts: The AI Takeover of the NFL’s Crystal Ball NFL mock drafts: there’s nothing quite like them for generating heated debate...