sports media

Chris Sutton's Premier League score-sheet went head-to-head with singer Tom Grennan this week, in a BBC Sport opening-weekend predictions feature that doubled as a promotional spotlight for Grennan's new album and a reminder of the emotional rollercoaster surrounding his beloved Coventry City...

In a move that marks a new era for global sports technology, the Premier League and Microsoft have joined forces to unveil the Premier League Companion, a cutting-edge digital feature powered by artificial intelligence and cloud innovation. Positioned as more than just a utility, this...

In a move that underscores the accelerating convergence of artificial intelligence and professional sports, the Premier League has unveiled a groundbreaking five-year partnership with Microsoft, aiming to revolutionize fan engagement, data accessibility, and the very fabric of digital soccer...

The Premier League has taken another technological leap with the introduction of the Premier League Companion, an AI-powered assistant designed to enhance the fan experience and elevate interaction with football content. At its core, this new feature leverages Microsoft Copilot, an advanced...

In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...

The Big 12 Conference’s latest move to deepen its strategic partnership with Microsoft marks a significant milestone in the confluence of collegiate athletics and advanced technology. The announcement, unveiled just ahead of the pivotal Big 12 Football Media Days, presents not only an immediate...

The Big 12 Conference is charging into a new era of technology-driven sports management, kicking off its expanded partnership with Microsoft at the eagerly anticipated Football Media Days event in Frisco, Texas. This strategic alliance signals a profound transformation for both the collegiate...

Microsoft Copilot’s grading of the 2025 NFL Draft’s opening round sent ripples through both football and tech spheres, not merely for the high marks it handed out but for the greater questions it raised about the evolving interplay between algorithmic judgment and old-fashioned human expertise...

Aaron Rodgers strolled into New Jersey two years ago, heralded as the final upgrade for a New York Jets franchise that’s made futility a local tradition. Now, as Rodgers, 41 years old and almost as many off-field headlines to his name, faces an uncertain future, the only thing clear is this: the...