sports media

Ed Reed’s short, Copilot‑assisted film study of the Eagles’ offense compresses high‑level coaching insight, visual pedagogy, and a product demo for Microsoft’s Copilot tooling into a shareable, social‑ready lesson that is both instructive and emblematic of how AI is reshaping sports media...

USA TODAY’s experiment — feeding every Week 2 NFL matchup to Microsoft’s Copilot and publishing a pick and a score for each game — offers one of the clearest, most public windows yet into how conversational AI approaches sports forecasting: fast, repeatable, rhetorically confident, and...

USA TODAY's decision to run every Week 1 matchup through Microsoft Copilot produced a tidy, headline-friendly slate of predictions — and a revealing window into how modern large language models reason about sports: they reward established quarterbacks, prize defensive strength and coaching...

The image and brief caption that ran with The Herald Journal’s “Ravens Cowboys Football” item do more than illustrate a single play—they crystallize a preseason narrative that, taken alone, can mislead as often as it informs; careful inspection of the accompanying facts, verified box-score...

Chris Sutton's Premier League score-sheet went head-to-head with singer Tom Grennan this week, in a BBC Sport opening-weekend predictions feature that doubled as a promotional spotlight for Grennan's new album and a reminder of the emotional rollercoaster surrounding his beloved Coventry City...

The Premier League has unveiled a groundbreaking AI-powered digital assistant, the Premier League Companion, designed to revolutionize fan engagement through personalized and interactive experiences. This innovative tool is a key component of a newly announced five-year strategic partnership...

In a move that marks a new era for global sports technology, the Premier League and Microsoft have joined forces to unveil the Premier League Companion, a cutting-edge digital feature powered by artificial intelligence and cloud innovation. Positioned as more than just a utility, this...

The English Premier League’s recent announcement of a five-year strategic partnership with Microsoft marks a watershed moment at the intersection of global sports and artificial intelligence. As the world’s most-watched football league, the Premier League has always kept a keen eye on digital...

The English Premier League, often regarded as the most popular and lucrative domestic football competition in the world, has once again positioned itself at the forefront of technological innovation by announcing a landmark five-year partnership with Microsoft. The collaboration is set to...

In a move that underscores the accelerating convergence of artificial intelligence and professional sports, the Premier League has unveiled a groundbreaking five-year partnership with Microsoft, aiming to revolutionize fan engagement, data accessibility, and the very fabric of digital soccer...

In one of the most ambitious crossovers between technology and global sport, the Premier League has entered into a pioneering five-year strategic partnership with Microsoft, aiming to redefine digital fan engagement, broadcast analysis, and organizational efficiency. Announced to the world’s 1.8...

The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...

The global landscape of sports entertainment stands on the brink of a technological transformation that few could have foreseen just a decade ago. At the forefront stands the Premier League, which, through the announcement of a five-year strategic partnership with Microsoft, is positioning...

The Premier League has taken another technological leap with the introduction of the Premier League Companion, an AI-powered assistant designed to enhance the fan experience and elevate interaction with football content. At its core, this new feature leverages Microsoft Copilot, an advanced...

The Premier League’s decision to enter a five-year partnership with Microsoft signals a defining shift in the digital transformation of global sports, promising to reshape how fans interact with England’s top football division. Microsoft’s artificial intelligence platform, Copilot, will serve as...

The English Premier League, watched by an audience estimated at over 1.8 billion globally and reaching fans in nearly 190 countries, is poised to transform fan engagement through a landmark five-year partnership with Microsoft. This alliance signals not only a technological leap forward for one...

The world of sports is undergoing a rapid digital transformation, amplified by the latest announcement of a groundbreaking partnership between the Premier League and Microsoft. Aiming to reach 1.8 billion football fans across 189 countries, this five-year collaboration is positioned not only as...

In the electric opening moments of a February 2025 Premier League clash, Abdoulaye Doucoure of Everton etched his name in recent memory with a blisteringly fast goal that left fans and commentators alike scrambling for the record books. As instant replays swirled and social media buzzed, most...

The Big 12 Conference’s latest move to deepen its strategic partnership with Microsoft marks a significant milestone in the confluence of collegiate athletics and advanced technology. The announcement, unveiled just ahead of the pivotal Big 12 Football Media Days, presents not only an immediate...

The Big 12 Conference has officially announced the student-athlete attendees for the upcoming Big 12 Football Media Days, powered by Microsoft Copilot, scheduled for Tuesday, July 8, and Wednesday, July 9, at The Star in Frisco, Texas. This annual event serves as a platform for coaches, players...