Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence.
Strategic Expansion and Conference Depth
Yormark...
athlete branding
athletedevelopment
athletics
big 12 conference
brett yormark
college football
conference growth
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football playoff format
global sports
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