The NFL’s decision to deploy Microsoft Copilot across every club sideline this season marks one of the clearest inflection points yet in the marriage of professional sports and artificial intelligence, trading manual film-scrubbing and static stat sheets for AI-assisted filters, Excel-powered...
The NFL’s long-running technology relationship with Microsoft has officially entered an AI-first phase: a multiyear extension announced in August upgrades the league’s Sideline Viewing System with Copilot-powered tools, expands Azure AI into scouting and operations, and promises richer...
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Football, with its vast global following, has always been at the forefront of adopting innovative technologies to enhance the fan experience. In recent years, Artificial Intelligence (AI) has emerged as a pivotal tool in transforming how clubs engage with their supporters, offering personalized...
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Forget Skynet, forget Watson—the real battle between man and machine isn't being waged in some underground laboratory or dystopian sci-fi future. No, it’s happening in the football-obsessed, peanut-shell-strewn world of the NFL draft, where Microsoft Copilot—AI’s latest jock—went pick-for-pick...
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