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ssp

About this tag
The SSP tag on WindowsForum.com covers discussions about Microsoft's ad mediation service, a cloud-based solution for app developers on the Windows platform. This service helps maximize ad revenue by dynamically optimizing ad network configurations. It works alongside the Microsoft Advertising SDK to provide a federated ad mediation service. Topics include developer monetization, in-app advertising, and yield optimization for Windows apps.
  1. News

    Announcing Microsoft’s Ad Mediation Service

    In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation...
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    • ad mediation ad networks advertising sdk app development app revenue auto-optimization client-side cloud computing data analytics developers fraud detection machine learning microsoft monetization performance reporting reporting api ssp user experience uwp yield optimization
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