Microsoft has begun testing a new “My apps” tab inside the Xbox PC app for Windows 11 that lets players locate, download, and launch third‑party applications — from browsers and gaming utilities to rival storefronts — without leaving the Xbox experience, a move aimed squarely at improving...
aggregated gaming library
battle.net
cross-store visibility
game launcher
gog galaxy
google chrome
handheld compatibility
handheld devices
handheld windows
installer flow
my apps
pc gaming
security and privacy
storepolicies
third-party stores
uac prompts
windows 11
xbox insiders
xbox pc app
The Microsoft Store is undergoing its most impactful transformation in years—ushering in changes likely to alter how both developers and end users experience Windows software distribution. At Build 2025, Microsoft’s annual developer showcase, a suite of new features and policies were unveiled...
app analytics
app discovery
app growth
app management
app marketplace
app promotion
app publication
app transparency
app trust and security
app updates
application updates
build 2025
developer community
developer ecosystem
developer tools
digital distribution
digital storefront
legacy app support
marketplace evolution
microsoft store
microsoft strategy
open source
software distribution
software security
software updates
store improvements
storepolicies
update mechanism
win32 apps
windows 11
windows app development
windows ecosystem
windows platform
windows software
In June, we introduced the new Microsoft Store on Windows, redesigned from the ground up to meet the needs of customers across a variety of app experiences. We also opened up the Microsoft Store on Windows to developers using different types of frameworks, packaging technologies, and commerce...
amazon appstore
app developers
browser apps
clipchamp
communication tools
desktop applications
developer ecosystem
in-app payments
innovation
light/dark themes
microsoft store
open platform
productivity tools
progressive web apps
storepolicies
taskbar access
third-party stores
user experience
web experiences
windows 11