storefront aggregation

  1. Xbox PC App's My Apps Tab Unifies Third-Party Stores in Windows Gaming

    Microsoft’s Xbox app on Windows 11 has quietly started to act less like a storefront front end and more like a full-fledged PC gaming hub, now testing a “My apps” tab that will surface, download, and launch third‑party apps and rival storefronts from within the Xbox UI itself. (theverge.com)...
  2. ROG Xbox Ally: Windows Handheld with Console‑Style Xbox UI

    Microsoft and ASUS’ ROG Xbox Ally gives the clearest look yet at what a purpose‑built, console‑inspired Windows gaming UI feels like on a handheld — a full‑screen Xbox experience that boots into a game‑first shell, ties deeply into Game Pass and Xbox services, and pairs with ASUS’ Armoury Crate...