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structural packaging
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Structural packaging at Microsoft involves designing the physical boxes and protective materials that house hardware products. This tag covers the engineering behind packaging that ensures product safety during shipping while also creating an appealing unboxing experience. A featured thread introduces Jill Geurts, a structural packaging engineer at Microsoft, who discusses the evolution of packaging from purely functional to a key part of product presentation. The discussion includes examples from Microsoft Hardware's history, such as the Sound System 80 and Cordless Phone, highlighting how packaging design has become integral to the brand's identity and customer experience.
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Windows 7 A Look Behind Microsoft Hardware Packaging
Packaging has gone from the junk that keeps gadgets from breaking before you bought them to the star of every unboxing video. Where does it come from and who are the faces behind it at Microsoft? Meet Jill Geurts, structural Packaging Engineer at Microsoft. Jill has been one of the people...- News
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