student marketing

Microsoft’s Windows 11 “Doppelmode” campaign, launched in May 2026 with Droga5, is a student-focused ad built around 25 sets of identical twins in a college library to promote Windows 11 PCs and Microsoft’s U.S. College Offer. That sounds like a neat advertising gimmick until you look at what...

Microsoft’s Windows brand has a new student-focused campaign from Droga5, launched in May 2026 and built around “Doppelmode,” a Mackenzie Sheppard-directed film in which 25 sets of twins turn a quiet college library into a choreographed argument for one Windows 11 PC as both work machine and...