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    Asha Sharma Leads Microsoft Gaming: AI Guardrails and Great Games Ahead

    Microsoft’s gaming leadership just changed course: Phil Spencer, the executive who shepherded Xbox through acquisitions, Game Pass expansion, and the cloud era, has retired after 38 years at the company, and Microsoft has tapped Asha Sharma — an executive best known for leading CoreAI and large...
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    • Forum: Windows News
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    Microsoft Respects Studio Autonomy in Gaming AI Adoption: The Future of Handcrafted Games

    Microsoft’s ongoing investment in artificial intelligence has altered many aspects of its business, but within its gaming division, the application of generative AI remains significantly less prescriptive than some industry watchers might assume. Despite the company’s well-publicized...
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    • ai ethics ai in gaming ai innovation ai tools ai workflows artisanal games compulsion games creative technology future of gaming game design game development gaming industry generative ai microsoft gaming milestone player experience procedural generation south of midnight studio autonomy xbox game studios
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    • Forum: Windows News
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